{"id":290,"date":"2024-05-01T14:54:30","date_gmt":"2024-05-01T12:54:30","guid":{"rendered":"https:\/\/juergenrinelli.de\/?p=290"},"modified":"2024-05-21T16:39:10","modified_gmt":"2024-05-21T14:39:10","slug":"selling-without-sales-is-real-selling","status":"publish","type":"post","link":"https:\/\/juergenrinelli.de\/?p=290","title":{"rendered":"Selling without sales is real selling"},"content":{"rendered":"\n<p><\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1306\" height=\"327\" src=\"https:\/\/juergenrinelli.de\/wp-content\/uploads\/2024\/05\/selling_without_sales_is_selling_blog.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/juergenrinelli.de\/wp-content\/uploads\/2024\/05\/selling_without_sales_is_selling_blog.png 1306w, https:\/\/juergenrinelli.de\/wp-content\/uploads\/2024\/05\/selling_without_sales_is_selling_blog-300x75.png 300w, https:\/\/juergenrinelli.de\/wp-content\/uploads\/2024\/05\/selling_without_sales_is_selling_blog-1024x256.png 1024w, https:\/\/juergenrinelli.de\/wp-content\/uploads\/2024\/05\/selling_without_sales_is_selling_blog-768x192.png 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><\/figure>\n\n\n<p><strong>What do I mean by that?<\/strong><\/p>\n\n\n\n<p>When you create and give a workshop for technicians, you should focus on real content that aligns with today&#8217;s needs. Even if it means that every workshop has a different agenda.<\/p>\n\n\n\n<p>A real consultant or speaker should be able to adapt their content to the needs of the audience and not stick to a pre-determined agenda that is used every time.<\/p>\n\n\n\n<p>The same goes for sales pitches. Avoid having a block of an hour for a salesperson to pitch something, even if it is a useful extension, plug-in, or add-on.<\/p>\n\n\n\n<p>In my experience, tech people don&#8217;t want to waste time listening to a sales representative. And that is even the feedback I get. The best way to sell within workshops is to remain focused on technical content and real-world issues, needs, and pain points. Provide deep training with localized best practices.<\/p>\n\n\n\n<p>Language is the next big selling point. It should be as localized as possible. I conduct my workshops in German, English, Greek and fingers crossed &#8211; soon in Italian too. By using the language of the attendees, the outcome will be even better. By using the local language, I can opt in to the mentality and the benefit for all &#8211; attendee, company and me as the consultant, is higher. <\/p>\n\n\n\n<p>This is the point where attendees trust you and are open to a short informational segment about additional possibilities. Willing to listen and willing to give it even a try within a proof of concept.<\/p>\n\n\n\n<p>This is how I conduct my workshops and speeches. I won&#8217;t do anything else because it goes against my personal and professional beliefs.<\/p>\n\n\n\n<p>What do you think about this?<\/p>\n\n\n\n<p>Do you stick to same agendas at every event and large sales blocks? If so, why?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you create and give a workshop for technicians, you should focus on real content that aligns with today&#8217;s needs. Even if it means that every workshop has a different agenda.<\/p>\n","protected":false},"author":1,"featured_media":292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":5,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-blog"],"_links":{"self":[{"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=\/wp\/v2\/posts\/290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=290"}],"version-history":[{"count":3,"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=\/wp\/v2\/posts\/290\/revisions"}],"predecessor-version":[{"id":811,"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=\/wp\/v2\/posts\/290\/revisions\/811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=\/wp\/v2\/media\/292"}],"wp:attachment":[{"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juergenrinelli.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}